Are you feeling the itch to change your logo or your colors of your brand? At some point we all do. It’s important to grow and change as your business grows and evolves.
All major brands have tweaked their brand at one time or many times. Not a complete rebrand but more of a refresh. As your business evolves you need to evolve to avoid being stagnant.
What started out as your brand doesn’t mean it’s set in stone. If you aren’t feeling a certain color combo, try something else. Change the font, add a drop shadow, the point is you need to feel comfortable with your brand and you need to love it. If you don’t love it, how do you expect others to?
I started out as The Purple Wild. I chose purple because it’s different, edgy even. The feather in my brand symbolizes freedom, no strings attached, like a feather in the breeze or in the wild. See what I did there?
What I had started noticing was my Instagram and my website/brand were not vibing. I noticed I am drawn to gold and sparkly things in my Instagram posts and my site was more modern and kinda well..boring so I changed it. I tweaked the colors, the font and the tagline.
From this
To this
Don’t feel like you are stuck once you have established your business. Your clients will still recognize your work. And it’s great for marketing! Make it an event. Announce you are making a change then debut your new look!
Till next time!
Hugs,
Suzie